Your accountant looks back at last year. A Virtual CFO looks ahead and helps you act.<\/p>\n
We clean up your finances, bring old systems up to date and build a clear plan to grow profit and cash. You get a senior CFO for a set monthly fee, without a full-time CFO salary.<\/p>\n
[\/et_pb_text][et_pb_text admin_label=”Hero actions” _builder_version=”4.27.9″]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.9″][et_pb_text admin_label=”Where are you now” _builder_version=”4.27.9″]<\/p>\n
Where are you now?<\/p>\n
Cash is tight and the books are a mess<\/span>Clean up →<\/span><\/a>We still run on old systems<\/span>Modernise →<\/span><\/a>We need a clear plan<\/span>Plan →<\/span><\/a>We\u2019re ready to scale or sell<\/span>Scale →<\/span><\/a><\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Client logo ticker” module_class=”sf-sec sf-paper sf-ticker-band” _builder_version=”4.27.9″ background_color=”#FBF9F3″ custom_padding=”36px||44px||true|false” border_width_top=”1px” border_color_top=”#C9C1AE” border_width_bottom=”1px” border_color_bottom=”#C9C1AE”][et_pb_row module_class=”sf-row-full” _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text admin_label=”Logo ticker” _builder_version=”4.27.9″]<\/p>\n Trusted by ambitious owners at<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Meet your CFOs” module_class=”sf-sec sf-bone sf-team-band” _builder_version=”4.27.9″ background_color=”#F5F0E6″ custom_padding=”112px||112px||true|false” custom_padding_tablet=”64px||64px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”1_2,1_2″ module_class=”sf-team-row-v” _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text admin_label=”Team photo” _builder_version=”4.27.9″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text admin_label=”Team copy” _builder_version=”4.27.9″]<\/p>\n Your CFO team<\/p>\n You work with real people, not a call centre. Your CFO learns how your business runs, sits in on your monthly numbers and picks up the phone when you need a second opinion.<\/p>\n Meet the team<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Pain points” module_class=”sf-sec sf-paper” _builder_version=”4.27.9″ background_color=”#FBF9F3″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text admin_label=”Owner pain points” _builder_version=”4.27.9″]<\/p>\n Every one of these can be fixed. Most owners we meet have two or three at once.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”How we help” module_class=”sf-sec sf-bone” _builder_version=”4.27.9″ background_color=”#F5F0E6″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||40px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Most turnarounds follow the same path. We start where you are now and move as fast as your business can.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Clean up” module_id=”clean-up” module_class=”sf-svc” _builder_version=”4.27.9″ custom_padding=”48px||48px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Step 1<\/p>\n Best for:<\/strong> owners who don\u2019t trust their numbers, or who are behind with the ATO.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n \u201cI don\u2019t trust my own numbers.\u201d<\/p>\n What we do<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Modernise” module_id=”modernise” module_class=”sf-svc” _builder_version=”4.27.9″ custom_padding=”48px||48px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Step 2<\/p>\n Best for:<\/strong> businesses still running on paper, spreadsheets or old desktop software.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n \u201cWe\u2019ve done it the same way for 30 years.\u201d<\/p>\n What we do<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Plan” module_id=”plan” module_class=”sf-svc” _builder_version=”4.27.9″ custom_padding=”48px||48px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Step 3<\/p>\n Best for:<\/strong> owners making big calls on gut feel.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n \u201cI\u2019m making big decisions without clear numbers.\u201d<\/p>\n What we do<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Scale” module_id=”scale” module_class=”sf-svc sf-svc-last” _builder_version=”4.27.9″ custom_padding=”48px||48px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Step 4<\/p>\n Best for:<\/strong> businesses ready for their next big step.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n \u201cWe\u2019re ready to grow, but we can\u2019t afford to get it wrong.\u201d<\/p>\n What we do<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case studies” module_id=”case-studies” module_class=”sf-sec sf-paper” _builder_version=”4.27.9″ background_color=”#FBF9F3″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||40px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Case studies<\/p>\n What this looks like in real businesses. Client names are kept private.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”sf-eq” _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text admin_label=”Case: hospitality” _builder_version=”4.27.9″]<\/p>\n Hospitality group, Sydney<\/p>\n Before<\/p>\n A busy flagship store with very high rent, a second site already signed, and numbers spread across too many systems.<\/p>\n<\/div>\n What we did<\/p>\n Worked out the true profit of every product, cleaned up and connected the software, built a 3-year forecast and a full model for the new site, and set up weekly cash forecasts with two-person payment approval.<\/p>\n<\/div>\n After<\/p>\n The owners know which products and sites make money. They are opening the next site with a plan, not a guess.<\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text admin_label=”Case: real estate” _builder_version=”4.27.9″]<\/p>\n Real estate group, Geelong<\/p>\n Before<\/p>\n The founder ran the business from Excel spreadsheets and basic profit and loss reports. Only she could read them.<\/p>\n<\/div>\n What we did<\/p>\n Built simple visual reports for every part of the business, and set up regular CFO meetings to set bigger goals and track them.<\/p>\n<\/div>\n After<\/p>\n \u201cThey\u2019re able to make really good decisions because they understand every part of the business now.\u201d Megan Rovers, Founder and CEO<\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”sf-eq” _builder_version=”4.27.9″ custom_padding=”32px||0px||true|false”][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text admin_label=”CHECK figures before publishing: trade case” _builder_version=”4.27.9″]<\/p>\n Family trade business, regional Victoria<\/p>\n Before<\/p>\n Paper timesheets, handwritten job sheets and old desktop software. The owner only found out how a job went weeks after it finished.<\/p>\n<\/div>\n What we did<\/p>\n Moved the business into Xero with digital timesheets and job costing, set up a weekly report on every job, and repriced two job types that were losing money.<\/p>\n<\/div>\n After<\/p>\n The owner sees how every job is tracking each week, and month end is no longer a scramble.<\/p>\n<\/div>\n +9 pts<\/p>\n gross margin in the first year<\/p>\n<\/div>\n 5 wks \u2192 8 days<\/p>\n to close each month<\/p>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text admin_label=”CHECK figures before publishing: engineering case” _builder_version=”4.27.9″]<\/p>\n Engineering business, Melbourne<\/p>\n Before<\/p>\n Sales were strong, but the bank account kept running dry. ATO debt was growing and suppliers were chasing.<\/p>\n<\/div>\n What we did<\/p>\n Built a 13-week cash flow forecast, set up an ATO payment plan, tightened invoicing and debt collection, and cut costs that weren\u2019t paying their way.<\/p>\n<\/div>\n After<\/p>\n Cash is planned weeks ahead, the ATO is paid and the business is back to a steady profit.<\/p>\n<\/div>\n 68 \u2192 35<\/p>\n days to get paid<\/p>\n<\/div>\n 12 months<\/p>\n to clear the ATO debt<\/p>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” module_class=”sf-sec sf-navy” _builder_version=”4.27.9″ background_color=”#0B1D34″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||48px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Results<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n 5<\/p>\n clients each added $1M to their net profit last year with our help<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n +29%<\/p>\n average lift in profit<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n +17%<\/p>\n average lift in cash flow<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n Source: Simic Financial client results. Results vary.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Virtual vs full-time CFO” module_class=”sf-sec sf-bone” _builder_version=”4.27.9″ background_color=”#F5F0E6″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text admin_label=”Compare table” _builder_version=”4.27.9″]<\/p>\n Most businesses under $50M don\u2019t need a full-time CFO. They need senior advice, at the right level, when it matters.<\/p>\n\n
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Senior CFOs who get to know your business<\/em><\/h2>\n
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Does this sound familiar<\/em>?<\/h2>\n
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Four ways a CFO turns a business around<\/em><\/h2>\n
Clean up the mess<\/h3>\n
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Bring old systems into the future<\/h3>\n
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Plan with clear numbers<\/h3>\n
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Scale fast, raise money or sell<\/h3>\n
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Client turnarounds<\/em><\/h2>\n
From a stretched flagship to a clear plan for site two<\/h3>\n
From spreadsheets to numbers the whole team understands<\/h3>\n
30 years of paper, brought online in 90 days<\/h3>\n
Back from the edge on cash<\/h3>\n
What our clients see<\/em><\/h2>\n
A Virtual CFO or a full-time CFO<\/em>?<\/h2>\n