{"id":18,"date":"2025-12-13T19:15:13","date_gmt":"2025-12-13T19:15:13","guid":{"rendered":"https:\/\/simicfinancial.com\/?page_id=18"},"modified":"2026-05-24T05:52:25","modified_gmt":"2026-05-24T05:52:25","slug":"about","status":"publish","type":"page","link":"https:\/\/simicfinancial.com\/fr\/about\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” background_color=”#f3f4ef” background_image=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2025\/12\/consultant-15-1.jpg” background_size=”initial” background_position=”top_center” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#000000″ custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|phone” background_color_gradient_stops_phone=”#2b87da 30%|#29c4a9 30%” background_color_gradient_start_position_phone=”30%” background_color_gradient_end_position_phone=”30%” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#FFFFFF” header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2025\/12\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

simic financial<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”e864d11f-3dab-4fa3-ac06-4f0e1a260807″ header_font=”Heebo|800|||||||” header_text_color=”#FFFFFF” header_font_size=”70px” header_line_height=”1.2em” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

About Us<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.8em” custom_margin=”||30px||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

We help small businesses grow into confident, successful enterprises by bringing clarity, structure, and strategic insight to their finances.<\/p>\n

Through our full-spectrum Virtual CFO services, we manage everything from day-to-day bookkeeping to high-level financial strategy. That means clear reporting, smarter decisions, and less time in the admin.<\/p>\n

You get the support of an experienced finance team without the cost of a full-time CFO.<\/p>\n

Let\u2019s simplify your finances, so you can focus on what you do best: growing your business.<\/p>\n

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Get In touch<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Stats” _builder_version=”4.16″ _module_preset=”default” background_color=”#F3F4EF” background_color_gradient_direction=”90deg” background_color_gradient_start=”#f3f4ef” background_color_gradient_end=”#ffffff” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.6″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”60px||60px|60px|true|false” custom_padding_tablet=”30px||30px|30px|true|false” custom_padding_phone=”|||20px|true|false” hover_enabled=”0″ box_shadow_style=”preset4″ box_shadow_horizontal=”30vw” box_shadow_vertical=”0px” box_shadow_color=”#FFFFFF” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”Heebo|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”12px” header_4_letter_spacing=”1px” header_4_line_height=”1.2em” background_image=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2025\/12\/line.png” background_size=”initial” background_position=”top_left” custom_margin=”||0px||false|false” custom_padding=”|||63px|false|false” hover_enabled=”0″ header_4_font_size_tablet=”” header_4_font_size_phone=”11px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”df96b77a-cd4f-44a8-a771-2d6347592b53″ header_text_color=”#000000″ header_2_font=”Heebo|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”50px” header_2_line_height=”1.35em” custom_margin=”||10px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Trust the Numbers<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

Our countless success stories across a range of industries are the result of our Consistent CFO System;<\/strong><\/em><\/p>\n

A series of steps and checklists we follow with businesses to ensure growth is profitable and sustainable.<\/p>\n

The success of our system has been recognised Australia-wide, with Founder, Tom Simic <\/strong>being named the 2025 Young Chartered Accountant of the Year<\/strong><\/span> for the extraordinary results we’ve achieved for clients.\u00a0<\/span><\/p>\n

Using our Consistent CFO System, 41.6% of our clients last year made $1 million Profit MORE <\/span>than the previous year!<\/strong><\/span><\/p>\n

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The Story Behind <\/span>Our Rapid Growth<\/span><\/h2>\n

Australia’s fastest growing CFO Advisory Firm<\/em><\/span><\/p>\n

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\u00a0 \u00a0<\/span><\/p>\n

\u00a0 Founder Tom Simic<\/strong> built Simic Financial after seeing the same problem again and again through hundreds of businesses.<\/span><\/p>\n

\u00a0 As a tax accountant, Tom met business owners who thought their accountant was their strategic advisor. They weren’t<\/strong>.<\/em> <\/span><\/span>
\u00a0 Most “advisory” was a yearly tax chat about numbers already 18 months old. The time and depth just weren’t there, and isn’t the specialty of accountants that are\u00a0 \u00a0 \u00a0 \u00a0 already too busy with tax work.<\/span><\/p>\n

\u00a0 Later, working inside tech startups, he watched ambitious businesses make another costly mistake. They hired a full-time Financial Controller, expecting strategy.\u00a0 \u00a0 \u00a0 \u00a0 They got reports and an expensive bookkeeper. <\/span>
\u00a0 The businesses that pulled ahead did something smarter: a part-time bookkeeper handling the back end, and a senior CFO handling the strategy. <\/span>
\u00a0 Better foundations. Better decisions. Half the cost.<\/span><\/strong><\/span><\/p>\n

\u00a0 Then AI changed everything. Tax returns and bookkeeping are now mostly automated. The real value sits with a senior advisor who knows your business, covers tax, finance, and strategy, and works with you in real time. Not someone who calls once a year about last year.<\/span><\/p>\n

\u00a0 Simic Financial was built for that reality. A senior CFO inside your business. A clean bookkeeping function underneath. Strategic advice from people doing this work\u00a0 \u00a0 \u00a0 every day at the highest level in Australia.<\/span><\/p>\n

\u00a0 Our incredible client results have made Simic Financial one of Australia’s fastest growing professional services businesses<\/strong>. Because the market finally caught up\u00a0 \u00a0 \u00a0 with what business owners actually needed all along.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

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What We Do<\/h4>\n

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HOW WE SCALE BUSINESSES<\/h2>\n

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Our Vision<\/strong><\/h3>\n<\/div>\n
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Our vision is to empower small businesses with the financial tools and expertise they need to thrive in today’s competitive market, and grow into medium businesses.<\/p>\n

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Our Mission<\/strong><\/h3>\n<\/div>\n
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Our mission is to provide financial solutions that are easily understood by business owners, and build trusting relationships with owners to promote growth efficiently and with less stress.<\/p>\n

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Our Strengths<\/strong><\/h3>\n<\/div>\n
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As trusted advisors, we take pride in our ability to understand the challenges faced by growing businesses and develop tailored strategies that address their specific needs. We pride ourselves on going over and above!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team<\/h4>\n

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Our Experts<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”5ff55506-da7d-4dd7-b409-9d62c7203201″ text_font=”Heebo|500|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n

We have a contracted team of CFO’s across a diverse range of specialty industries, and also have a superstar in-house team supporting our clients:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”0px||0px||true|false” border_width_all=”1px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|desktop” border_width_right=”1px” border_width_bottom=”0px” border_width_right_tablet=”0px” border_width_right_phone=”” border_width_right_last_edited=”on|tablet” border_width_bottom_tablet=”1px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_team_member name=”Tom Simic” position=”Founder, Principal CFO Advisor” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/01\/SimicFinancial-063.remini-enhanced-scaled.jpg” linkedin_url=”https:\/\/www.linkedin.com\/in\/tom-simic-66b897a0\/” _builder_version=”4.27.5″ _module_preset=”default” header_font=”Heebo|||on|||||” header_text_color=”#444e54″ header_font_size=”16px” position_font=”Heebo|||on|||||” position_text_color=”#8f9ca4″ text_orientation=”center” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

With 6x University Degrees, multiple business exits, and a drive for entrepreneurship – Tom is the Founder at Simic Financial.<\/p>\n

Specialty areas:\u00a0<\/strong><\/p>\n

    \n
  • Professional Services<\/li>\n
  • Startups<\/li>\n
  • Hospitality<\/li>\n<\/ul>\n

    [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|desktop” border_color_all=”#000000″ border_width_right=”1px” border_width_right_tablet=”0px” border_width_right_phone=”” border_width_right_last_edited=”on|tablet” border_width_bottom_tablet=”1px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_team_member name=”Larissa Ball” position=”Senior Finance Manager, CFO Advisor” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/01\/SimicFinancial-061.remini-enhanced-scaled.jpg” linkedin_url=”https:\/\/www.linkedin.com\/in\/larissaball\/” _builder_version=”4.27.5″ _module_preset=”default” header_font=”Heebo|||on|||||” header_text_color=”#444e54″ header_font_size=”16px” position_font=”Heebo|||on|||||” position_text_color=”#8f9ca4″ text_orientation=”center” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

    With a Big 4 background and years working globally in high-end fashion, retail & ecomm, Larissa is an expert CFO for FMCG businesses.<\/p>\n

    Specialty Areas:<\/strong><\/p>\n

      \n
    • Fast Moving Consumer Goods<\/li>\n
    • eCommerce<\/li>\n
    • Retail\/Wholesale\/Inventory based businesses<\/li>\n<\/ul>\n

      [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” custom_padding=”30px|30px|30px|30px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”|20px||20px|true|true” custom_padding_last_edited=”on|desktop” border_color_all=”#000000″ border_width_right=”1px” border_width_right_tablet=”0px” border_width_right_phone=”” border_width_right_last_edited=”on|tablet” border_width_bottom_tablet=”1px” border_width_bottom_phone=”” border_width_bottom_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_team_member name=”Stephen Coote” position=”Senior Virtual CFO Advisor” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/04\/Stephen-Headshot.jpg” linkedin_url=”https:\/\/www.linkedin.com\/in\/stephenplcoote\/” _builder_version=”4.27.6″ _module_preset=”default” header_font=”Heebo|||on|||||” header_text_color=”#444e54″ header_font_size=”16px” position_font=”Heebo|||on|||||” position_text_color=”#8f9ca4″ text_orientation=”center” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

      Former ASX CFO with significant M&A Advisory experience. Stephen has a breadth of truly high level CFO knowledge across most industries.<\/p>\n

      Specialty areas:\u00a0<\/strong><\/p>\n

        \n
      • M&A Advisory<\/li>\n
      • Most industries<\/li>\n
      • Travel, logistics, manufacturing<\/li>\n<\/ul>\n

        [\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Xena Baltazar” position=”Bookkeeping Manager” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/02\/Xena-w_-Background-scaled.png” _builder_version=”4.27.5″ _module_preset=”default” header_font=”Heebo|||on|||||” header_text_color=”#444e54″ header_font_size=”16px” position_font=”Heebo|||on|||||” position_text_color=”#8f9ca4″ text_orientation=”center” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_team_member][et_pb_team_member _builder_version=”4.27.5″ _module_preset=”default” header_font=”Heebo|||on|||||” header_text_color=”#444e54″ header_font_size=”16px” position_font=”Heebo|||on|||||” position_text_color=”#8f9ca4″ text_orientation=”center” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

        Xena comes from an expert Bookkeeping\/Finance Manager background, dealing with companies up to $300m and detailed financial analysis.<\/p>\n

        Specialty Areas:<\/strong><\/p>\n

          \n
        • Fast Moving Consumer Goods<\/li>\n
        • Full Service bookkeeping<\/li>\n<\/ul>\n

          [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Aiza Embodo” position=”Bookkeeper” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/04\/Aiza-Embodo-Picture.png” _builder_version=”4.27.6″ _module_preset=”default” header_font=”Heebo|||on|||||” header_text_color=”#444e54″ header_font_size=”16px” position_font=”Heebo|||on|||||” position_text_color=”#8f9ca4″ text_orientation=”center” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

           <\/p>\n

          Specialty Areas:<\/strong><\/p>\n

            \n
          • \u00a0Financial reporting<\/li>\n
          • Audit Support<\/li>\n
          • Cost Analysis<\/li>\n
          • AR\/AP Management<\/li>\n<\/ul>\n

            [\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

            simic financialAbout UsWe help small businesses grow into confident, successful enterprises by bringing clarity, structure, and strategic insight to their finances. Through our full-spectrum Virtual CFO services, we manage everything from day-to-day bookkeeping to high-level financial strategy. That means clear reporting, smarter decisions, and less time in the admin. 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