{"id":522,"date":"2026-10-05T23:57:58","date_gmt":"2026-10-05T23:57:58","guid":{"rendered":"https:\/\/simicfinancial.com\/?page_id=522"},"modified":"2026-10-06T01:46:02","modified_gmt":"2026-10-06T01:46:02","slug":"about","status":"publish","type":"page","link":"https:\/\/simicfinancial.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” module_class=”sf-sec sf-hero” _builder_version=”4.27.9″ background_color=”#F5F0E6″ custom_padding=”96px||104px||true|false” custom_padding_tablet=”56px||64px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_code admin_label=”Brand fonts” _builder_version=”4.27.9″][\/et_pb_code][et_pb_text admin_label=”Hero copy” _builder_version=”4.27.9″]<\/p>\n

About Simic Financial<\/p>\n

The people behind your numbers<\/em><\/h1>\n

We are an award-winning CFO and bookkeeping team helping ambitious Australian businesses turning over $2M to $50M grow with confidence.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Hero actions” _builder_version=”4.27.9″ custom_margin=”16px||||false|false”]<\/p>\n

Book a call<\/a>Meet the team<\/a><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_image src=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/03\/SimicFinancial-025.remini-enhanced-scaled.jpg” alt=”The Simic Financial team working together” title_text=”The Simic Financial team” module_class=”sf-photo sf-photo-wide” _builder_version=”4.27.9″ force_fullwidth=”on”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Awards” module_class=”sf-sec sf-paper” _builder_version=”4.27.9″ background_color=”#FBF9F3″ custom_padding=”44px||44px||true|false” border_width_top=”1px” border_color_top=”#C9C1AE” border_width_bottom=”1px” border_color_bottom=”#C9C1AE”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text admin_label=”Awards” _builder_version=”4.27.9″]<\/p>\n

\n
\n
\n

Winner 2025<\/p>\n

CAANZ Young Chartered Accountant of the Year<\/p>\n<\/div>\n<\/div>\n

\n
\n

Finalist 2024<\/p>\n

Australian Young CFO of the Year<\/p>\n<\/div>\n<\/div>\n

\n
\n

7x Finalist<\/p>\n

Geelong Small Business Awards<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Founder story” module_class=”sf-sec sf-bone” _builder_version=”4.27.9″ background_color=”#F5F0E6″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_image src=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/01\/25055_0189-scaled.jpg” alt=”Tom Simic, 2025 CAANZ Young Chartered Accountant of the Year” title_text=”Tom Simic, CAANZ Young Chartered Accountant of the Year” module_class=”sf-photo” _builder_version=”4.27.9″ force_fullwidth=”on”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text admin_label=”Story” _builder_version=”4.27.9″]<\/p>\n

Why Tom started Simic Financial<\/em><\/h2>\n

Tom Simic started out as a tax accountant. He met hundreds of business owners who thought their accountant was their strategic advisor. Most weren’t. The advice was a once-a-year tax chat about numbers that were already 18 months old.<\/p>\n

Later, working inside tech start-ups, he saw another costly mistake. Growing businesses hired a full-time financial controller and expected strategy. What they got was reports and an expensive bookkeeper.<\/p>\n

The businesses that pulled ahead did something smarter. A bookkeeper on the day-to-day, and a senior CFO on the strategy.<\/p><\/blockquote>\n

Then AI changed the game. Tax returns and bookkeeping are now largely automated. The real value is a senior advisor who knows your business, covers tax, finance and strategy, and works with you in real time.<\/p>\n

Simic Financial was built for that. A senior CFO in your corner, a clean bookkeeping team underneath, and advice from people who do this work every day. Our client results have made us one of Australia’s fastest growing professional services firms.<\/p>\n

Tom Simic, Founder and Principal. Six university degrees, multiple business exits. LinkedIn<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”How we work” module_class=”sf-sec sf-paper” _builder_version=”4.27.9″ background_color=”#FBF9F3″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.9″ custom_padding=”0px||40px||true|false”][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_text admin_label=”400% story” _builder_version=”4.27.9″]<\/p>\n

How we work<\/em><\/h2>\n

After testing strategies with hundreds of clients, Tom found one clear pattern.<\/p>\n

Businesses that tested ideas and used data for every decision, even the small ones, outperformed those that didn’t by ~400%.<\/p>\n

That became our Consistent CFO System: forward goal setting, combined with regular data analysis. It has driven incredible results for our clients, and saw Tom named the 2025 CAANZ Young Chartered Accountant of the Year for his client successes.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text admin_label=”400% stat” _builder_version=”4.27.9″]<\/p>\n

\n

+400%<\/p>\n

How much better businesses perform when they use data for every decision.<\/p>\n

Source: Simic Financial client analysis<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text admin_label=”Principles” _builder_version=”4.27.9″]<\/p>\n

\n
\n

A system, not guesswork.<\/h3>\n

Our Consistent CFO System is a set of steps and checklists we follow with every client. It makes sure growth is profitable and built to last.<\/p>\n<\/div>\n

\n

Plain numbers, no jargon.<\/h3>\n

Reports and advice every owner can understand and act on. Your whole team should know what the numbers mean.<\/p>\n<\/div>\n

\n

Built to help you grow.<\/h3>\n

Our goal is simple. Help small businesses become strong, profitable medium-sized businesses, with less stress along the way.<\/p>\n<\/div>\n

\n

Always in your corner.<\/h3>\n

We build long-term relationships with the owners we work with. We know your business, we pick up the phone, and we go above and beyond.<\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Results” module_class=”sf-sec sf-navy” _builder_version=”4.27.9″ background_color=”#0B1D34″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

Real results for real businesses<\/em><\/h2>\n

5<\/p>\n

clients each added $1M to their net profit last year with our help.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

\n

+29%<\/p>\n

Average lift in profit<\/p>\n<\/div>\n

\n

+17%<\/p>\n

Average lift in cash flow<\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

Source: Simic Financial client results. Results vary.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Team” module_id=”team” module_class=”sf-sec sf-paper” _builder_version=”4.27.9″ background_color=”#FBF9F3″ custom_padding=”120px||72px||true|false” custom_padding_tablet=”72px||48px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||48px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

Meet the team<\/em><\/h2>\n

Senior CFOs and advisors, backed by our own in-house bookkeeping team. Based in Geelong and Melbourne, working with clients right across Australia.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||24px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

CFOs and advisors<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”CFOs and advisors” module_class=”sf-team-row” use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Tom Simic” position=”Founder and Principal CFO” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/01\/SimicFinancial-063.remini-enhanced-scaled.jpg” linkedin_url=”https:\/\/www.linkedin.com\/in\/tom-simic-66b897a0\/” header_level=”h3″ module_class=”sf-member” _builder_version=”4.27.9″]<\/p>\n

Professional services, start-ups, hospitality<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Larissa Ball” position=”Senior Finance Manager \/ Junior CFO” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/01\/SimicFinancial-061.remini-enhanced-scaled.jpg” linkedin_url=”https:\/\/www.linkedin.com\/in\/larissaball\/” header_level=”h3″ module_class=”sf-member” _builder_version=”4.27.9″]<\/p>\n

FMCG, eCommerce, retail<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Simon Middleton” position=”Virtual CFO” header_level=”h3″ module_class=”sf-member sf-ph sf-ph-sm” _builder_version=”4.27.9″]<\/p>\n

Engineering and automotive<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_text admin_label=”On-call ASX-level CFOs tile” module_class=”sf-asx” _builder_version=”4.27.9″]<\/p>\n

\n

On-call ASX-level CFO contractors<\/h3>\n<\/div>\n

[\/et_pb_text][et_pb_team_member admin_label=”Stephen Coote (hidden, re-enable to restore)” disabled=”on” name=”Stephen Coote” position=”Virtual CFO” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/08\/Stephen-Headshot.png” header_level=”h3″ module_class=”sf-member sf-fit-stephen” _builder_version=”4.27.9″]<\/p>\n

Former ASX-listed CFO, scaling, capital raising<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||24px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

Bookkeeping team<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Bookkeeping team” module_class=”sf-team-row” use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Xena Baltazar” position=”Bookkeeping Manager” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/02\/Xena-w_-Background-scaled.png” header_level=”h3″ module_class=”sf-member” _builder_version=”4.27.9″]<\/p>\n

FMCG, full-service bookkeeping<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Chloie Diray” position=”Bookkeeper” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/10\/chloie-diray-headshot.webp” header_level=”h3″ module_class=”sf-member” _builder_version=”4.27.9″]<\/p>\n

Full-service bookkeeping<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Aiza Embodo” position=”Bookkeeper” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/08\/Aiza-Embodo-Picture.png” header_level=”h3″ module_class=”sf-member sf-cutout sf-fit-aiza” _builder_version=”4.27.9″]<\/p>\n

Reporting, AR\/AP, audit support<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Noronissa Pulua” position=”Bookkeeper” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/10\/noronissa-pulua-headshot.webp” header_level=”h3″ module_class=”sf-member” _builder_version=”4.27.9″]<\/p>\n

Full-service bookkeeping<\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||24px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

Practice and partnerships<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ admin_label=”Practice and partnerships” module_class=”sf-team-row” use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Mahima Simic” position=”Practice Manager” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/08\/Untitled-design.png” header_level=”h3″ module_class=”sf-member sf-cutout sf-fit-mahima” _builder_version=”4.27.9″]<\/p>\n

Client care, legal and HR<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][et_pb_team_member name=”Brad Lister” position=”Business Development and Partnerships Manager” image_url=”https:\/\/simicfinancial.com\/wp-content\/uploads\/2026\/08\/1525235155827.png” header_level=”h3″ module_class=”sf-member sf-cutout sf-fit-brad” _builder_version=”4.27.9″]<\/p>\n

New clients and partnerships<\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.9″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”FAQ” module_class=”sf-sec sf-bone” _builder_version=”4.27.9″ background_color=”#F5F0E6″ custom_padding=”120px||120px||true|false” custom_padding_tablet=”72px||72px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”1_3″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

About us<\/em><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.9″][et_pb_accordion module_class=”sf-faq” _builder_version=”4.27.9″][et_pb_accordion_item title=”Who founded Simic Financial?” open=”on” _builder_version=”4.27.9″]<\/p>\n

Simic Financial was founded by Tom Simic, a chartered accountant and the 2025 CAANZ Young Chartered Accountant of the Year. He started the firm after seeing growing businesses get yearly tax advice when what they really needed was a CFO.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Where is Simic Financial based?” _builder_version=”4.27.9″ open=”off”]<\/p>\n

Our advisors are based in Geelong and Melbourne, and we work with businesses right across Australia.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What makes Simic Financial different?” _builder_version=”4.27.9″ open=”off”]<\/p>\n

You get a senior CFO and a dedicated bookkeeping team working together as one team. We follow our Consistent CFO System with every client, so you get clear numbers and a plan you can act on.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Who does Simic Financial work with?” _builder_version=”4.27.9″ open=”off”]<\/p>\n

We work with ambitious businesses turning over $2M to $50M a year, plus a small number of start-ups with big plans.<\/p>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Final call to action” module_class=”sf-sec sf-navy” _builder_version=”4.27.9″ background_color=”#0B1D34″ custom_padding=”128px||128px||true|false” custom_padding_tablet=”80px||80px||true|false” custom_padding_last_edited=”on|tablet”][et_pb_row _builder_version=”4.27.9″ custom_padding=”0px||0px||true|false”][et_pb_column type=”4_4″ _builder_version=”4.27.9″][et_pb_text _builder_version=”4.27.9″]<\/p>\n

\n

Want to meet the team<\/em>?<\/h2>\n

Book a free 30 minute call with one of our advisors. No sales pitch, just a clear chat about your business.<\/p>\n

Book a call<\/a><\/p>\n

+61 3 5229 9665<\/a><\/span>hello@simic.finance<\/a><\/span>Lv 2, 50 Little Malop St, Geelong VIC<\/span><\/p>\n<\/div>\n

[\/et_pb_text][et_pb_code admin_label=”Schema (About + team + FAQ)” _builder_version=”4.27.9″]